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New rules cutting the cost of mobile phone internet connections will come into force today (Thursday 1st July). Anyone using their mobile phone in another EU country will benefit. Glenis Willmott, Labour’s Leader in the European Parliament, said. "Mobile phone costs for holiday makers will be cheaper this year because of action taken in the European Parliament." "The mobile phone bosses were given plenty of chances to bring down the costs of using mobiles abroad and chose not to do so. So the EU has taken action on every aspect – calling, texting and now data roaming - to bring prices down." "The message is clear, we will take on industry when there is clear evidence of over-charging and we will win a fairer deal for consumers." "The new rules, which apply when using your mobile in another EU country, come just in time for the summer break, when many people will be travelling abroad." "This is more good news on prices for mobile phone users. Since Europe took action, costs have been slashed costs by 73% on average compared to 5 years ago." "Consumers can now holiday and work in Europe, and won’t return home to unexpectedly large mobile phone bills."